Riyada project launched the Mentorship phase of start-up innovative projects incubated and supported by Human Appeal, Britain. The developer and coordinator of Riyada project Eng. Nader Abdulnabi who have been managing the works said that the mentorship phase would cover several fields: Marketing, administrative, financial and commercial matters for six months. The mentorship phase as a pre-final one will help entrepreneurs turn the gears to the safe zone, where they can see their path-breaking ideas come true; it will accelerate their driving to markets and reaching to probable clients ASAP.
“The external Mentors of Riyada are experts and business entrepreneurs coming from several Arab and regional countries: Jordan, Egypt, UAE, Saudi Arabia and others”, as the Coordinator of networking at BTI Hasna Abu Aweidah said. Continuing the speech, she explained how the mentorship sessions carried out. Each mentor from outside is linked to a group of entrepreneurs weekly via the internet. The mentor is supposed to be an advisor and consultant who track developments based on the nature of the projects.
Related to the E-marketing mentorship, Dr. Nael Katati talked about the strategies of the marketing plane followed through social media; he mentioned the selling mechanism, the price fixing, and the post-sales services offering.
